$22 – quiksilver.com
$22 – shoptaintedkiss.com
$49 – zappos.com
$53 – amazon.com
$28 – topshop.com
$145 – parkandbond.com
€11 – placedestendances.com
1. Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in history. (via RJMetrics)
2. Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (via RJMetrics)
3. Pinterest accounts for 3.6 percent of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61 percent of referral traffic. In July 2011, Pinterest accounted for just 0.17 percent of referral traffic, proving the site’s blockbuster growth. (via PR Daily)
4. American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes). (via AllTwitter
5. Top corporate Pinterest boards: Real Simple (34,517 followers), HGTV (17,824 followers), Nordstrom (9,886 followers), West Elm (11,547 followers), ModCloth (11,813 followers), Whole Foods (14,217 followers), Better Homes and Gardens (15,127 followers), Kate Spade (16,371 followers), Etsy (53,784 followers).
6. Daily Pinterest users have increased by more than 145 percent since the beginning of 2012. (via Mashable)
7. The biggest demographic for Pinterest: Women ages 25 to 34. (via Ignite)
8. In the U.K., the majority of Pinterest users are male (56 percent male vs. 44 percent female). (via Ragan.com)
9. Top interests on Pinterest in the U.S.: crafts, gifts, hobbies/leisure, interior design, fashion designers/collections. (via Ragan.com)
10. Top interests on Pinterest in the U.K.: venture capital, blogging resources, crafts, Web stats/analytics, SEO/marketing. (via Ragan.com)
11. Pinterest has 10.4 million registered users (and growing). (via AppData)
Tips taken from 17 Pinterest stats to show your boss or client by Arik Hanson
Just like people, all brands have personality. Whether it is shallow and bland, or deep and emotionally charged, this personality is crucial! Why? Personality is key in our society! Just look at politics: most of their popularity is personality based. In the same way, personality gives life to a brand and creates likeability and loyalty among customers.
Brand personality should be clearly defined. Like the personality of an individual. You should be able to describe the personality of your brand using words and character traits that you would apply when describing a person.
The identity of a brand (who/what it is) and the consumers creates the roots of the personality. Brand personality is then expressed through advertisements, visual aspects of product/brand, the brand’s behavior, communication, etc. Here is a diagram that helps explain this:
Here are some brands that each have their own unique, distinguishable and recognizable personality!
Brand personality: Magical, Family-oriented, creative, feel-good
Brand personality: professional, energetic, loves life, unpredictable, innovative
Brand personality: wholesome, warm, nurturing
In a recent article from Fast Company, Red Bull Media House (RBMH) was declared the #2 most innovative media company in the world (Right behind Twitter!) and #29 out of the 50 Most Innovative Companies. When Red Bull Media House was launched in 2007 in Europe and last year in the U.S., the goal was to create a revenue-generating media business parallel to Red Bull’s beverage business. RBMH’s film Art of Flight released in 2011 has mind-blowing scenes of the most wicked snowboarding you’ll ever see caught on high-speed cameras. Although costing a reported $2 million, Art of Flight directly reaped the benefits when it reigned atop iTunes’s sports, documentary, and overall movie sales charts for a week, at $10 a sale.
For a company whose main business is caffeinated beverages, Red Bull is taking the media industry by storm.
As a Public Relations student, and member of Generation Y, I believe every company can be using social media! However, some company CEOs view the maintenance of social media websites as a lot of trouble, with little return. Their focus is numbers and many times it’s difficult to quantify the impact of activity across various social platforms.
In a podcast I recently listened to from a Ragan Communications Conference; Mark Ragan, CEO of Ragan Communications, plays the role of an executive who is unsure if social media is right for his organization while a panel tries to answer his questions on the adoption of social media and communication channels. The panel consisted of David Biesack from SAS, Shel Holtz from Ragan Communications, Vida Killian from Dell, Terry McKenzie from Sun Microsystems, and Jim Ylisela from Ragan Communications.
The panel jump started on the topic of blogs. Although blogs do involve a commitment of creating posts, they allow customers to have a conversation with the company and it builds relationships and brand loyalty. Something I learned was that blogs also allow the company to be more transparent to their customers because it exposes the people of the corporation. Transparency in return builds trust! Although there is a chance that customers may post negative comments, one of the panelists stated, “There is no such thing as bad publicity”.
Another question that was brought up was what to do if a website arises that shines negative light on your company? Mark Ragan asked if he should get his lawyers on it and write cease and desist letters. Surprisingly, the panel said that he should not do that because then the publicity would come back that the wealthier, more powerful man shut down the “little guy”. Instead, what the company should issue a response to the website.
One of the great points brought up was about employee retention rate and keeping your employees happy! Many times, companies only focus on their customers because that is where their revenue is coming. They believe they will keep their employees as long as they are getting a paycheck from the company. However, looking at ROI, it costs a lot of money to replace an employee because of the training period and such. Dell came up with an internal site called EmployeeStorm in which employees can post their ideas with their name attached and the company can then take the top ideas posted and make changes necessary.
Although many times, the benefit of social media for a company isn’t easily quantifiable, it does not mean that it isn’t impactful. To hear this entire podcast follow this link!