Archive | October, 2010

Ch. 8- Evaluation

25 Oct

Text: Public Relations Strategies and Tactics-9th Edition-Wilcox, D. & Cameron, G.

Evaluation: the measurement of results against established objectives set during the planning process

Before any PR program can be evaluated, it is important to have an established set of measurable objectives

  1. PR personnel and management should agree on the criteria that will be used to evaluate success in attaining objectives
  2. Don’t wait until the end of the PR program to determine how it will be evaluated

Methods used for evaluating PR efforts:

  1. Measurement of production
    1. Number of news releases, feature stories, photos, letters, etc. produced
    2. Message exposure
      1. Compilation of print and broadcast mentions
      2. Monitor TV newscasts in major markets, local and national talk shows, Internet chat groups, podcasts, and even blogs
        1. i.     Media impressions- number of people reached by a periodical, a broadcast program, or an Internet Web site
        2. ii.     Hits on the internet- number of people reached via an organization’s Web Site
        3. iii.     Advertising Equivalency (AVE)
        4. iv.     Systematic Tracking
        5. v.     Requests and 800 numbers- Compile the number of requests for more information
        6. vi.     Return on Investment (ROI)- Determine cost of reaching each member of the audience
          1. Example: If an organization spends $500,000 on a campaign that results in a $20 million increase in sales, the ROI is 40 times the cost
      3. vii.     Audience Attendance- Counting audience at events
      4. Audience awareness
        1. Whether or not the audience actually became aware of the message and understood it
        2. Audience attitudes
          1. Baseline Study (aka benchmark studies)– measurement of audience attitudes and opinions before, during, and after a PR campaign. Show the percentage difference in attitudes and opinions as a result of increased information and publicity
          2. Audience action

Measurement of Supplemental Activities

  1. Communication Audits
    1. Analysis of all communication activities- newsletters, memos, policy statements, brochures, annual reports, position papers, mailing lists, media contacts, waiting lounges for visitors, and so on
    2. Informal interviews with rank-and-file employees and middle management top executives
    3. Informal interviews with community leaders, media gatekeepers, consumers, distributors, and other influential persons
    4. Pilot Tests and Split Messages
      1. Pilot tests- before going national with a PR message, companies often test the message and key copy points in select cities to learn how the media accept the message and how the public reacts
      2. Split-message- common in direct mail campaigns
      3. Meeting and Event Attendance
      4. Newsletter Readership
        1. Editors of newsletters should evaluate readership annually. Such an evaluation can help ascertain
          1. i.     Reader perceptions
          2. ii.     The degree to which stories are balanced
          3. iii.     The kinds of stories that have high reader interest
          4. iv.     Additional topics that should be covered
          5. v.     The credibility of the publication
          6. vi.     The extent to which the newsletter is meeting organizational objectives
  2. Content Analysis
  3. Readership Interest Surveys
  4. Article Recall
  5. Advisory Boards

PR Student Blog that is Worthwhile

21 Oct

For my Public Relations Applications class this semester with @BarbaraNixon, we are all required to create and maintain blogs throughout the semester. We write summaries about what we are learning in our PR class and textbook. Along with researching a more in-depth topic each week and writing about current PR issues.

One student blog in particular that I believe stands out is Kelly Wood’s blog (Getting Started). She not only has a cute layout, but also it is easy to follow. I like how she includes her latest tweets and pictures in most of her posts.

I especially liked her post titled Gap Redesign Contest which was about a contest sponsored by ISO50 to redesign the Gap Logo after Gap came out with their new logo that was a complete failure. She asserted her opinion about the logo and the post was skillfully written.

I also enjoyed reading her post One Week of Twitter. Our class was assigned to use twitter in a new way and we had a designated amount of posts we needed to make within that week, we had to reply to people in our class, and contribute with thought-provoking tweets. Kelly wrote about how that week encouraged her to use twitter and she discussed what she gained from that assignment.


A Chat with Paull Young: PR pro for charity: water

20 Oct

It all began with a recommendation from my Public Relations professor, Barbara Nixon, and then one tweet to @paullyoung, in order for me to schedule an interview with the Director of Digital for charity: water. Paull Young, was able to talk to me over the phone and allowed me to get a sneak peek into the life of a public relations professional working for a nonprofit organization. Native Australian who is now living in New York, Young began as a Public Relations student at Charles Sturt University in Australia and through various internships he was able to land his first job with BAM Media in Australia. He then relocated to the United States for a job with Converseon. Young was able to land his position with charity: water while organizing NYC’s annual Twestival.

What’s a typical week like?

When asked what a typical week looks like for Young, he simply replied “very busy”. His responsibilities with his position include supporting fundraisers, leading a technology group, and working on campaigns, handling things online, and organizing digital. Young said that he needs to “always be on” for his job. When asked about how he separates his job with his personal life, Paull said he tries to keep his weekends work-free, yet sometimes it’s impossible with his job since he is responsible for fundraising events on weekends.

Tell me about a project that you worked on that you are especially proud of?

A recent campaign that Paull Young worked on that he is especially proud of is charity: water’s September campaign. The campaign raised over $800,000 to provide clean water for an African pygmy tribe called the Bayaka. The concept of the September campaign is for people to give up their birthdays and request donations in lieu of gifts. 100% of the donations raised goes directly to build water projects.

What do you do to keep current in the PR industry?

Paull Young said that the two top services he utilizes to keep up with current events in public relations are Google Reader and Twitter. Young says he subscribes to about 100 different newsfeeds on Google Reader that range from politics to news affairs and public relations. As far as Twitter goes, Paull says he follows a couple thousand people.

What do you wish you would have known before starting your career in PR?

When asked this question, Young stated “the biggest thing is an open mind and willingness to always be learning”. Young emphasizes the importance of becoming a “sponge” for information. And the sooner, the better. Paull wishes that in college he would’ve read the newspaper “cover to cover” in college and would’ve understood then the value of networking and connecting with the right people. “It’s a small world”, Young states, and we never know if the connections and relationships we form now will benefit us later.

How important is writing in your career?

“Pretty important”, says Young. Young believes in the age-old “practice, practice, practice” will truly make perfect and the more someone writes, the better they will become . Young says that writing his blog has really improved his writing and helped with creativity.

How is agency life different from corporate PR life?

Young says that his job with the agency Converseon differs from working with the corporation charity: water, because he now “owns” his work more than he did before. Young said that when he worked for an agency it was about “making the client look like a star”, yet now, he can follow through with a job and it is more rewarding.

What three tips would you offer someone just starting out in PR?

The three tips that Young stated were:

1. Become an information sponge

2. Get whatever experience you can

3. And get online- which includes getting online to write, connect with people, twitter, linkedin, and blog

What has surprised you the most about working in PR?

When asked this question, Paull said that his first year of public relations he studied the ethical issues involved with PR. However, during his professional experience he hasn’t seen anyone trying to do unethical things.

When your company is hiring for an entry-level PR position, what makes a candidate stand out?

Paull Young stresses that the biggest thing that the agency he worked for would look for is experience. A company doesn’t necessarily look so much at GPA, instead they look at internships.

After interviewing this person, are you more or less likely to want to have a career in PR? Why?

After interviewing Paull Young, I am more likely to want to have a career in public relations. I especially like the sounds of his job with charity: water. The excitement of the job and being able to make numerous connections really appeals to me. I would also love to represent a nonprofit organization such as charity: water

Ch. 7-Communication

18 Oct

Text: Public Relations Strategies and Tactics-9th Edition-Wilcox, D. & Cameron, G.

The Goals of Communication

3rd step in communication process= Execution (most visible step)

Implementing the Plan

  • Goals of the communication process are: to inform, persuade, motivate, or achieve mutual understanding
  • To be an effective communicator, a person needs to have basic knowledge of
    • What constitutes communication and how people receive messages
    • How people process information and change their perceptions
    • What kinds of media and communication tools are most appropriate for a particular message
    • Five possible objectives for a communicator
      • Message exposure
      • Accurate dissemination of the message
        • The basic information often filtered by media gatekeepers, remains intact as it is transmitted through various media
  • Acceptance of the message
  • Attitude change
    • Audience not only believes the message, but makes a verbal or mental commitment to change behavior as a result
  • Change in overt behavior

Five Communication Elements

  • Sender/Source (Encoder)
  • Message
  • Channel
  • Receiver (Decoder)
  • Feedback (from the receiver to the sender)

Media Uses and Gratification Theory– basic premise is that communication is interactive

  • Communicator wants to inform
  • Recipient wants to be entertained, informed, or alerted to opportunities that can fulfill individual needs
  • People use mass media for different purposes such as
    • Surveillance of the environment to find out what is happening, locally or even globally
    • Entertainment and diversion
    • Reinforcement of their opinions and predispositions
    • Decision making about buying a product or service

Passive audiences- people who pay attention to a message only because it is entertaining and offers a diversion

  • Passive audiences need messages that have style and creativity
  • Passive audiences use communication channels that can be utilized while they are doing little else

Active Audiences- people are already at the interest stage of the adoption process and seek more sophisticated supplemental information

  • Example: person has already determined that a particular car model is attractive and is predisposed to buy one. He/she actively seeks more detailed information from the automaker’s Web site

Triggering event- event that is a catalyst for people to go out and buy an item

Attention-Getting Concepts

  • Include as many of the 5 senses as possible
    • 83% of learning is accomplished through sight
    • Raise a “need” first
      • Begin message with something that will make its members’ lives easier or benefit them somehow
      • Audiences attention is highest at the beginning of a message
        • State major point at beginning, give details in the middle, and end with a summary of message
        • Channeling
          • Begin message with statement that reflects audience values and predispositions
            • People pay more attention to messages that reinforce their predispositions

Writing for Clarity

  • Use symbols, acronyms, and slogans
    • A symbol should be unique, memorable, widely recognized, and appropriate
    • Many times the acronym becomes the common name
    • Slogans help condense a concept
    • Avoid jargon
      • Jargon interferes with the message and impedes the receiver’s ability to understand
      • Avoid clichés and hype words
      • Avoid euphemisms
        • PR personnel should use positive, favorable words to convey a message, but they have an ethical responsibility not to use words that hid information, mislead, or offend
        • Avoid discriminatory language

Believing the Message

  • Sleeper effect- there is decreased tendency over time to reject the material presented by an untrustworthy source
  • Context- action (performance) speaks louder than a stack of news releases
  • Audience’s Predispositions
    • Cognitive Dissonance theory- people will not believe a message contrary to their predispositions unless the communicator can introduce information that causes them to question their beliefs

Quick tips for that Resume and Interview

14 Oct

TOW #7

An applicant’s resume is a vital part of the job selection process. Many times, your resume is either the first and/or last thing an employer views before making their decision. Your resume is an on-paper representation of your achievements and what you can offer to a future employer. Intimidated yet? Don’t be, just implement some of this advice that I’ve compiled and you’ll be sure to impress your next boss.

1. Remember the purpose of your resume: The purpose of a resume isn’t exactly to get you the job. It is to land the interview!

2. Keep your resume a page long: Employers might have a pile of resumes to look through and not much time. You don’t want to bore an employer. Stick to your best and most recent accomplishments. Employers don’t really care about what you did high school.

3. Highlight important information

4. Be clear: Use effective titles for your past positions that describe what exactly your job was

5. Use keywords: Research the position you are applying for and the company’s mission statement. Try to include these keywords in your resume

6. Proofread! Make sure there are no typos or grammatical errors. The resume should look as professional as you can make it, and your employer is expecting it to be this way because you are putting your best foot forward

7. List experience in reverse chronological order (most recent first)


Interview Tips…

Okay, so you landed the interview. What is the next step??

When you come into the interview it is important to…

1. Present yourself well: Be early, dress appropriately for the job, and make sure you are well-groomed

2. Learn about the organization before hand: Your potential employer will be impressed if you know some facts about the organization as well as having a good idea of the position you are applying for.

3. Show interest: Use good body language and appear pleasant, alert, and engaged in the interview

Airplane Safety: Lady GaGa style

13 Oct

Cebu Pacific airlines decided to take a new approach to the routine safety briefing before your plane takes off. Flight attendants of Cebu Pacific, came out dancing to a montage of music by Lady GaGa “Just Dance” and Katy Perry’s “California Girls”. Although this is funny and entertaining, I was paying more attention to the dancing rather than what they were actually saying over the loud-speaker. I guess that may be better than listening to my iPod, which I usually do during the safety part. What do you think? Do you think that this new approach keeps peoples attention more to safety, or keeps their attention for the wrong reasons?

Blog Comments

13 Oct

Post: Katy Perry gets back at Elmo by Sam Mooty

Date: October 13, 2010


When I first heard about the controversy with Katy Perry on Sesame Street, and then watched the video on youtube. I was pretty surprised that her outfit caused that much of an uproar. I actually thought that the sketch was quite adorable and Perry’s high energy is perfect for kids. The fact that parents made such a big deal about it just blew the issue way out of proportion. I have to say though- it was rude of Perry to come onto SNL as a way to get back at Sesame Street. I agree with them pulling the sketch since parents didn’t agree with it. After all, although Sesame Street is for the kids, the target audience is really the parents who monitor what their children are watching.

Post: Gap Redesign Contest by Kelly Wood

Date: October 13, 2010


Let me just first say that this is a great blog post. I love that you took a different spin on the GAP logo controversy. Not only did you inform readers about the issue, but told about a current contest for redesigning the logo and then encouraged us to take action by voting. As far as the new logo: I think it is horrendous. Did GAP honestly think that people would like the new logo? It might be a good logo for, say, a power company. But not a clothing company. Either way, GAP definitely was able to stir up some buzz and encourage others to get involved. By bashing GAP’s new logo, we may just be fulfilling GAP’s plan all along to stir up PR.

Post: SEU TNL (Thursday Night Live) by Elaine Bluemling

Date: October 13, 2010


I was one of the females in the skit with Seth Spencer! 🙂 Being apart of TNL was such a good experience, especially as a communications major. I produced The Bachelor video and got a taste of what producing is like and although I’m not sure if that’s what I want to do, I loved it. I love that you write about current events at Southeastern University. TNL combined aspects of viral videos shown on the web and showcased talent and spoofs of Southeastern University. TNL was such a fun event, and SBLC and everyone else involved did an absolutely wonderful job!

Post: Common Errors in Resumes and Cover Letters by Barbara Nixon

Date: October 13, 2010


Professor Nixon, this blog post is extremely helpful to students writing resumes! I’ve written resumes before for temporary or part-time jobs that I believed were adequate resumes. However, after reading your post, I’ve realized that there is so much that I need to change about my resume. First of all, my current resume exceeds one page because it includes a lot of extra information that is not necessary. Also, it includes many things that I was involved with in high school. Now that I’m a junior in college, I really shouldn’t include many activities in high school unless they are especially extraordinary and are quite pertinent to the job I am applying for. After reading this post, I really must go revamp my resume!

Post:Ragan’s PR Daily Contributor- What Do You Have to Say? by Claire Celsi, Ragan’s PR Contributing Editor

Date: October 13, 2010


Hi Claire!

Thank you so much for your post! You hands-down have one of the coolest jobs I can think of. Being able to everyday search the web for interesting information that you then pass along for the enjoyment of others. I am apart of a PR class at Southeastern University in Lakeland, Florida and our class has been assigned to keep a blog for the semester. We blog about anything and everything that deals with public relations. As a communications enthusiast and admirer, I would be more than honored if you stopped by my blog.

Thank you,

PS. Constructive criticism is welcomed with open arms 🙂

Post:How to Ask for Pro-Bono PR or “Pick My Brain” by Claire Celsi

Date: October 13, 2010


Wow, this post is spot-on with what I needed to hear! This is great for not only those seeking the advice or a consultation with a PR professional, but also for PR professionals to know what to look for and how to sift through people who come to them. The number one point of “knowing the person” just goes to show how important networking actually is! Especially for a soon-to-be college graduate aspiring to possibly enter the field of PR, it is all about creating and maintaining connections. The other points of asking the PR pro directly, instead of going through an assistant and knowing up front what you want are enlightening. This post is definitely one to take note of for the future.

Post: Australia’s Next Top Model by Melanie Shoults

Date: November 3, 2010


Out of all of this, including Kelsey being told she won and then having it taken away from her and given to the rightful winner, Amanda, I believe that the host, Sarah, was the most embarrassed. That is a huge mistake to make on live TV! I’m not sure how someone can make a mistake like that. What shocks me the most though is that the producers allowed a good amount of time before they corrected the host. They allowed enough time for the runner-up, Kelsey, to thank her fans and hug Amanda. I agree that it could have very well been a publicity stunt in order to get Australia’s Next Top Model out there. Although it might not be the greatest publicity, any press can be good press. I hadn’t even heard of Australia’s Next Top Model until this incident! So although it may have not been the best way to get their name out there, the show definitely is known to a much broader public.

Post: Where Is the Black Girl on my Cover? by Katie Davis

Date: November 3, 2010


This is absolutely ridiculous that they “white-washed” the cover, believing that book sales would be hindered if a person of color was on the cover. I actually believe the original cover for the book is much more compelling. However, it is also interesting to note that girl on the original cover is a more lighter skinned African American. It is a sad truth, but still to this day, people with lighter skin sell more than those with dark skin. Of course, I’m sure the author, Justine Larbalestier isn’t complaining with all the publicity she has gotten.

Post: Chick-fil-A Giveaways by Elaine Bluemling

Date: November 4, 2010


I absolutely love Chick-fil-A! Back home, it is only minutes from my house and I have to say I go a few times a week when I’m home! I love Chick-fil-A for it’s variety of food, healthier selections, wonderful customer service, atmosphere, and cleanliness! Chick-fil-A would get a ton of business without all the giveaways for the number of reasons I listed above, however the giveaways and promotional events Chick-fil-A does definitely creates incentive to visit. Today I won a free Chick-Fil-A chicken sandwich at the booth set up! This means that I will definitely visit Chick-fil-A soon, but I will also buy a drink and fries to go with my sandwich, and most likely bring friends along, so Chick-fil-A is gaining a lot of business with one coupon! Last year, my roommate and I dressed up as a pirate and princess one day and superheros another day to receive a free combo meal at Chick-fil-A. Out of all the restaurants I know, I believe Chick-fil-A does the best when it comes to marketing. Every year my family buys a few Chick-fil-A calendars for the funny pictures of the token cows, and the coupons on each month! Hip Hip Hooray to Chick-fil-A!

Post: Let’s Write A Story by Andrea Adkins

Date: November 3, 2010


It’s imperative for writers to be able to distinguish the difference between a feature story and a hard news story. I love your post because it summarizes key points from the article about feature stories, which is a great resource article that is short and sweet on feature stories. I am currently taking a photography class with Chad Neuman and when we take pictures for feature stories, we focus more on human interest by focusing on one or two people in a photograph. This correlates with feature stories because they are more about the emotion of those involved, while hard news stories focus on the facts.

Post: Disney Star in Rehab by Sam Mooty

Date: November 3, 2010


Wow! This is the first I’ve heard about Demi Lovato going to rehab, I had no idea that she had any problems such as this. I have to commend her for being bold enough to shut down her twitter and also admit that she has a problem and seek the help that she needs. However, we can only speculate at this point the damage that this will do to her career. Demi Lovato has been a fresh face to Disney as she and Selena Gomez seem to be the “good girls” compared to previous Disney stars such as Miley Cyrus and her risque performance at the 2009 Teen Choice Awards, along with of course Lindsey Lohan and who can forget Britney Spears who down spiraled from Mickey Mouse Club. Demi Lovato seemed to be the exception to this pattern until this event. I just hope she can get the help that she needs and that she gets back on the right track, because I am a fan of her.

Post: West vs. Bush by Sam Mooty

Date: November 3, 2010


I believe that they should just drop the Kanye thing. As far as credibility, I’m not sure Kanye West is very high on the scale. Just look back at the 2009 VMA Awards when Kanye West stole the microphone from Taylor Swift and spoke out impulsively. What is his deal? Either Kanye has difficulty holding his tongue, or having any kind of self-control for that matter, or he is just consumed with publicity stunts and enjoys stirring up press. Kanye does not seem too stable, so I would not rely on his opinion in the matter. Just because George W. Bush is white with a southern accent, it doesn’t mean that he “doesn’t care about black people”. This just emphasizes to me to talk everything that Kanye says as a grain of sand.

Post: Gaga 1 Billion!!! by Elijah Gil

Date: November 3, 2010


Lady Gaga’s outrageous outfits, eccentric make up, and unique dance moves are all what makes this entertainer stand out from the crowd. She must have really took it to heart when someone told her to be an individual. Her music is definitely unique, however it’s her whole attitude and frequent attention-grabbing ploys (such as her meat outfit) that cause people to become so enthralled by her. I’m not exactly surprised that she has 1 billion hits on YouTube or is the most searched celebrity on Google. People are fascinated by Gaga because of how out there she truly is. Along with being a Communications major, I am a psychology minor and I would love to really see who Lady Gaga truly is under everything. I think that is a main reason why people are so intrigued. Who is the real “Lady” under the meat dress?

Post: The McRib is Back by Amber Sakis

Date: November 3, 2010


I can honestly say that I have never tried a McRib, nor do I necessarily have the desire to. Something about having ribs at McDonald’s slapped between two hamburger buns doesn’t exactly sound like my cup of tea. However, if you enjoy the McRib, all the more power to you! It’s great that McDonald’s has public relations employees out there scouting out what consumers desire and has brought back a sandwich that was apparently missed so much as to be brought back. Actually, I didn’t even know the McRib was gone in the first place since I never have ordered one before. However, maybe the PR folks of Mickey D’s should throw a “McRib Sneak Attack Back!” Party. Or something of the sort to truly get people talking.

Post: Don’t Worry PR majors, We’ll All Get Jobs! by Sarah Hassani

Date: November 11, 2010


A lot of great information, Sarah! It’s good to know that companies are searching more and more for professionally trained individuals to handle the public relations aspect of their company.

I agree that public relations is a very important branch of a company, and that you can’t just put anyone in charge of it. I mean after all, isn’t PR the face of the company  and the public is who the company is trying to please? With putting untrained people in these positions, companies are taking a huge risk.

Hopefully more and more companies will realize their need for PR. Like you said, I want a job when I graduate!

Post: Tara Mullaney- PR Professional by Andrea Adkins

Date: November 13, 2010


I really enjoyed reading your interview! I’m interested in the health care field so I would love to combine Public Relations and healthcare like Tara Mullaney’s career. It’s great that she is able to travel a lot, but it does sound kind of like a bit of a lonely life with the crazy schedule and always going new places. It would be hard to have a social life, as she stated. The tips that she gave for those pursuing a career in PR were really beneficial. I didn’t think about getting a mentor who is versed in the field, but any career that you choose, having someone to “follow in their footsteps” would be very helpful. You can learn from their mistakes and also learn about what has worked for them. Great interview!

Post: Working Mom by Melanie Shoults

Date: November 13, 2010


Great post! I commend you for recognizing what you want and for searching articles that relate to your dream. My dream is also to one day have a family and be able to stay home with my kids. However, I know that in these modern times it’s close to impossible to do so. It’s definitely encouraging to know that it is possible in the field of PR to be able to work out of my home one day. I loved your sources that you linked, and although I haven’t read the article yet, it sounds very beneficial so it is going on my “to do” list 🙂

Post: Oh, Baby! Justin Bieber is a PR Genius by Michael Sebastian

Date: November 15, 2010


Great post! I really enjoyed reading.

This just goes to show how important a PR team is for celebrities. The fact that Bieber not only got off the allegations, but now people are taking pity on him for his supposed past really shows the ingenuity of the team he has working for him.

Not only does a celebrities PR team need to be creative, but they also must be quick on their feet. Timing can be everything and less than 24 hours after the reported hit, they spun the story about Justin’s “past bullying” experience. Bieber wanting to join an anti-bullying campaign will just reinforce this spin-city story of him.

Post: Interview with a PR Professional By Mandee Winter

Date: November 15, 2010


I really enjoyed reading your PR professional interview with Roberta McFarland. The PR professional I interviewed did public relations for a non-profit organization and his goal was basically doing fundraising, so it’s interesting to see the more event-planning side of public relations. One of my strengths is paying attention to details, which apparently is a large part of Roberta’s vocation. I loved her advice about keeping a daily planner and staying organized now. Because if we can learn how to do so in college, things will come much easier later.

Just a piece of advice for your blog. You seem to have great posts for the PR Connections, yet it isn’t a whole lot of fun to scroll through the whole page. Try making them individual posts, instead of one long thread that is being added to, because then people will more easily be able to find the post they want and comment individually on that post, rather than commenting on the whole section of “PR Connections”.  But great job!

Post: 5 Ways to Get Publicity Without the Media by Susan Young

Date: November 16, 2010


Awesome post! News is all around us. Being a reporter truly is more of an identity than a career because you are one 24/7. Some people may have the typical “nine to five” job, but you can’t ask the world to stop spinning or people to stop doing crazy things during all the other hours.

Thank you for the advice about always being ready take a photograph, write a story, or catch something interesting. As a reporter, it is important to constantly be alert and an observer of your surroundings. I guess I really should get a phone with a better camera in it! 😉

Post: Personal Profile- Frankie Cunningham by Elaine Bluemling

Date: November 16, 2010


Elaine, this post was really well written! I loved reading it. Although I’ve never worked directly under Frankie, I’ve witnessed some of his leadership and he definitely seems to know exactly what all is going on and he has the rare, but beautiful gift of humility. Which really is hard to find in some great leaders today. I like how this was written more as a “story” or analysis of Frankie’s leadership and obstacles that brought him to where he is today, rather than the question/answer format that some interviews tend to fall under. This post is also really encouraging for anyone who is considering being involved in student life in some capacity. It really does develop great leadership skills!

Post: Show Your Constituents Some Love by Matt Lindsay

Date: November 16, 2010


Hi Matt! This was a really beneficial post for me. I am currently in a Public Relations Applications class at Southeastern University, and we have been learning a lot about the impact of social media and how to utilize it. It’s great that you hit on five main social media outlets: LinkedIn, Twitter, Facebook, Youtube and Flickr. Although I’m active on Facebook and Twitter, I really must begin utilizing the others. Thank you for the helpful advice on how you use each of these to reach your alumni. I agree that it is very important to know your audience. Because as you wrote, not everyone uses these outlets and you may be reaching only a small percentage on one. Thanks for the great post!

Post: My First Experience with Podcasts by Melanie Shoults

Date: November 18, 2010


This was a very beneficial post! As an RA in my dorm and just as a student in general, I receive tons of email constantly. I’ve never exactly been an email-kind-of-girl. So sometimes I just see the email, and leave it. But the advice to write out a to-do list before responding to any email is genius! I usually read my email with my planner next to me so I can record it directly, but usually I can’t get through all of it in one sitting because I try to respond to it immediately.

Also, I totally agree with the advice of talking to people prior to needing their help. I know I’ve been guilty before of not really making an effort to talking to someone until I realize I need their help. But at the same time, I’ve been on the other end of that. I hate feeling like I’m using someone or being used. People respond much better to someone who they already have an established relationship with.

Post: 4 reasons PR pros need to listen more by Jackson Wightman

Date: November 18, 2010


Great post! I’m a public relations student and right now I truly just need to become a sponge to soak up all the information I can. Like many other people involved in the field of communications, I enjoy talking. However, especially right now I need to just stop and listen to learn whatever I can about public relations. But I also believe that there is a certain extent of give and take as far as communication goes because although you should be soaking up information, I think that an individual also needs to contribute to the field. As you say though, PR is in the end about meeting people’s needs, and how will you learn what people want or about them without listening?