This year’s Super Bowl didn’t really seem to have too many stand-out commercials. But the Acura commercial with Jerry Seinfeld was my favorite out of all of them. People are usually already in a great mood watching the Super Bowl because many of them are at parties, with family, friends, and eating food! So during the commercial breaks, they are hoping to be entertained and watch feel-good, funny commercials.
Having Jerry Seinfeld and Jay Leno in this commercial were pure genius! I love Jerry Seinfeld in the first place, but even if you don’t, everyone knows that he is a comedian and therefore they expect what he does to be funny. In this ad, Seinfeld wants so bad to have the new Acura NSX that he will stop at nothing to get it. He pulls out all the stops and in the very end when he thinks he won the “number one” guy over… Jay Leno swoops in with his “jet-pack-flying-squirrel suit” and wins the Acura NSX. This is funny on multiple levels because Leno is also a comedian, so it hints at rivalry between the two.
The target audience for this Super Bowl ad is middle-aged men. I’d say it is especially targeted at businessmen because of the negotiation aspect of the commercial. However, even if you aren’t a middle-aged man, you understand the humor of the commercial and get a good laugh at the witty and unique things that Seinfeld brings out to try to score the new Acura.