In a recent article from Fast Company, Red Bull Media House (RBMH) was declared the #2 most innovative media company in the world (Right behind Twitter!) and #29 out of the 50 Most Innovative Companies. When Red Bull Media House was launched in 2007 in Europe and last year in the U.S., the goal was to create a revenue-generating media business parallel to Red Bull’s beverage business. RBMH’s film Art of Flight released in 2011 has mind-blowing scenes of the most wicked snowboarding you’ll ever see caught on high-speed cameras. Although costing a reported $2 million, Art of Flight directly reaped the benefits when it reigned atop iTunes’s sports, documentary, and overall movie sales charts for a week, at $10 a sale.
For a company whose main business is caffeinated beverages, Red Bull is taking the media industry by storm.