11 Stats about Pinterest

26 Feb

1. Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in history. (via RJMetrics)

2. Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (via RJMetrics)

3. Pinterest accounts for 3.6 percent of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61 percent of referral traffic. In July 2011, Pinterest accounted for just 0.17 percent of referral traffic, proving the site’s blockbuster growth. (via PR Daily)

4. American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes). (via AllTwitter

5. Top corporate Pinterest boards: Real Simple (34,517 followers), HGTV (17,824 followers), Nordstrom (9,886 followers), West Elm (11,547 followers), ModCloth (11,813 followers), Whole Foods (14,217 followers), Better Homes and Gardens (15,127 followers), Kate Spade (16,371 followers), Etsy (53,784 followers).

6. Daily Pinterest users have increased by more than 145 percent since the beginning of 2012. (via Mashable)

7.  The biggest demographic for Pinterest: Women ages 25 to 34. (via Ignite)

8. In the U.K., the majority of Pinterest users are male (56 percent male vs. 44 percent female). (via Ragan.com)

9. Top interests on Pinterest in the U.S.: crafts, gifts, hobbies/leisure, interior design, fashion designers/collections. (via Ragan.com)

10. Top interests on Pinterest in the U.K.: venture capital, blogging resources, crafts, Web stats/analytics, SEO/marketing. (via Ragan.com)

11. Pinterest has 10.4 million registered users (and growing). (via AppData)

Tips taken from 17 Pinterest stats to show your boss or client by Arik Hanson

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3 Responses to “11 Stats about Pinterest”

  1. emmyjoy February 26, 2012 at 10:47 pm #

    I love Pinterest. Some of those statistics are shocking but very true. I like number 4: American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes). I know when I start to look on Pinterest it is very addicting and hard to stop scrolling through the pictures. Another aspect I find to be amazing is how viral Pinterest has become since it started.

Trackbacks/Pingbacks

  1. Addicted to Pinterest? How can companies benefit from this new site? « Mid Day Coffee Break - March 18, 2012

    […] back to the company website. However, Pinterest isn’t for just any company! In a recent blog post 11 Stats About Pinterest, I found that the biggest demographic for Pinterest is women ages 25 to 34 and Pinterest caters to […]

  2. Guest Blogger- Rachel LaFlam “Addicted to Pinterest? How Can Companies Benefit from This New Site?” « good golly miss molly. - March 25, 2012

    […] to the company website. However, Pinterest isn’t for just any company! In a recent blog post 11 Stats About Pinterest, I found that the biggest demographic for Pinterest is women ages 25 to 34 and Pinterest caters to […]

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