As a student, I feel as though a large chunk of my precious time is taken up by reading. But after some time, long, extensive required reading begins to take a toll on both my eyes and my sanity. Sometimes I want to ask, “Could I get the ‘book on tape’ version of that textbook??” No, they only make books on tape for those novels such as Harry Potter, Twilight, Magic Tree House, and Junie B. Jones. Luckily, there is hope!
Podcasts are the “books on tape” of our information society today. A podcast (or non-streamed webcast) is an audio file like that of a radio broadcast, which can be downloaded and played on a computer, mp3 player, mobile phone, etc. In the field of Communication/Public Relations, podcasts are widely used as a way to both share and receive information. As a student or new PR practitioner, you need to become a sponge for information. A great way to get free information is from podcasts!
Some great PR/marketing podcasts include For Immediate Release, Inside PR, The Creative Career, Coming Up PR, Trafcom News or Marketing Over Coffee. For my PR Writing Class, we were required to listen to an hour total of podcasts. I chose to listen to two different podcasts. One from Inside PR called Inside PR 2.42: The Ten Commandments of Positivity and one from Marketing Over Coffee about social marketing.
The ten “commandments” listed for the Inside PR podcast that Martin Waxman discussed were
- Don’t lie
- Don’t spam
- Don’t overpromise
- Don’t pretend something is what it isn’t
- Be creative
- Remember yours isn’t the only story out there
- Know where you stand in the grand scheme of things
- Do what you say
- Say thank you
Next, Gini discussed a study she found that the University of Michigan released showing that mood affects those we work with. She stated, “Your mood is as contagious as the common cold”.
She then discussed how if you have an issue with someone on your team, you should talk to the individual face-to-face about it. In our day, we are so technologically focused that people are trying to avoid conflict through email. She advises to go in person to the individual and when you are in a good mood.
In this podcast, Paul Gillin and Eric Schwartzman are interviewed about their new book Social Marketing to the Business Customer.
First, they discuss the differences between B2B Marketing (Business to Business Marketing) and B2C Marketing (Business to Consumer Marketing)
|Values-Driven: decisions come down to enhancing value, reducing cost, etc||
Decisions are long-term
|Decisions can change quickly|
Lots of people are involved with decision
Need lots of different info streams (not just facebook) because lots of people in a company have different needs
Using Social Media
|What not to do…||Instead…|
Use social media as a soap box or bullhorn
Watch trending topics
|Engage market||Analyze behaviors of engaged community. Respond to what the market is already saying|