Tweeting for the greatest reach

14 Apr

Twitter is an endless stream of updates—and the updates are constantly changing, especially with the more and more people you follow.  We all want people to notice our tweets—read them and retweet them. How can we do this when there are so many others tweeting at the same time?

An article I found called “When should brands tweet for the greatest reach?” by Matthew Royse had some wonderful information I’d like to share!

Royse stated, “According to data compiled by the marketing firm, the most traffic on Twitter occurs from 9 to 11 a.m. ET and 1 to 3 p.m. ET. Research from HubSpot’s Dan Zarrella found that the best time to tweet is 5 p.m. ET. “

Some great, free tools to help you when it comes to tweeting include:

  1. Tweriod looks at tweets that you and your followers have sent and provides times on when you should tweet.
  2. Tweue is basically a Twitter queue that will evenly space up to 10 tweets, from 15 minutes to eight hours apart.
  3. Hootsuite is a Web-based social media dashboard in which you queue up and post updates in a timely fashion.
  4. Buffer is an app that enables you to add articles, photos, and videos, and it automatically shares them throughout the day.
  5. TweetDeck enables you to schedule tweets and can help you manage your social media platforms.

Royse also said that to reach your wide array of followers, post at least five times a day, spaced throughout the day according to the analytics above, and your tweets will achieve their maximum impact.

As the social media manager for my church’s youth group and hoping to manage social media one day for a larger company, I found this information extremely beneficial!


One Response to “Tweeting for the greatest reach”


  1. The Favorites « My Thoughts on PR + Social Media - April 16, 2012

    […] blog posts in a social media class, I’ll have to say that one of my favorites have been “tweeting for the greatest reach” by Ember Award nominee, Rachel LaFlam. I really like how concise her writing is, and I try to model […]

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