Addicted to Pinterest? How can companies benefit from this new site?

18 Mar

Pinterest has taken the internet by storm in the past few months! With this website’s explosion in popularity, companies have been wondering how and if they can benefit from the site.

What is Pinterest?
On its website, Pinterest describes itself as a “virtual pinboard” which “allows you to organize and share all the beautiful things you find on the web”. Pinboards are made of “pins” which is an image that can be added from websites using the “Pin It” button and when clicked, it links back to the original site it came from. Most people use pinboards to plan their weddings, decorate their homes, and share their favorite recipes. Personally, I love using Pinterest to find great ideas for event planning, outfit ideas, and I even used it during the holidays to “pin” items I wanted to buy—like a virtual shopping list!

Can Companies Benefit?
Pinterest is great for companies in the fact that they can pin their products and when people click on the pin, it links back to the company website. However, Pinterest isn’t for just any company! In a recent blog post 11 Stats About Pinterest, I found that the biggest demographic for Pinterest is women ages 25 to 34 and Pinterest caters to recipes, home décor and do-it-yourself crafts. So if your company sells power tools, then Pinterest probably isn’t the best way to create conversations and drive brand awareness of your company.

How Can Companies Use Pinterest?
If you do decide to implement Pinterest, here are some tips taken from 9 Tips: Boost Your Business With Pinterest:

1. Spend the time— Just like years ago when blogging first became popular, Pinterest isn’t something that you can’t give up on right away.

2. Keep It Simple— The main appeal of Pinterest is that the site is exceptionally easy to use. It’s best to mimic the uncluttered aesthetic of the site.

 3. Use other social nets to feed Pinterest— Use your companies Facebook, Twitter, and Tumblr accounts to point users to the Pinterest page.

 4. Launch a daily pin theme— Sevenly has created a daily pin to promote its brand. The idea is to come up with a catchy slogan that is tied to the organization’s charity work and memorable enough so that the images get re-pinned.

 5. Follow the big hitters—Follow the big names on Pinterest and if they begin following you back, other users get the message and follow the leader.

Although marketers and business owners are still trying to discover the best way to implement Pinterest for their company, the only sin for a company would be to not jump on the bandwagon early! So go ahead and pin away!

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