Starting a blog can seem like a daunting task. But it doesn’t need to be! Here are some things to keep in mind when you are blogging.
1. Use multimedia elements. The use of photographs, video, audio, graphics, etc. all add to the visual appeal as well as interest of your blog.
2. Choose your layout/background wisely. Make your layout unique so it speaks to who you are, yet don’t overdo it. You don’t want to give people a headache with too much of a busy layout.
3. Keep it simple, stupid. Write in short, concise paragraphs. Especially when people are reading something online, their eyes scan for the main advice. Keep one point in each sentence or write in bullet points.
4. Credit your sources. It’s great to use information from other people, because we can learn a lot from others. But be sure to credit their work and link to their site where you found the information. No one likes a copycat!
5. Let your personality shine through. Creating and maintaining voice throughout your blog is vital to reader loyalty. Your reader wants to get to know you. This doesn’t mean you need to write how you speak, but strive for consistency whether you decide to write more formally, or more informally.
6. Use humor. Ever heard the phrase, “Laughter is the best medicine?” Individuals watch comedic movies and sitcoms because they want to laugh! They will also read your blog if you can get them to chuckle.
7. Know your audience. Learn who is reading your blog, and keep them in mind while you write. This will help tailor your blog, create voice, and encourage reader loyalty.
8. Post often. The reason people visit Facebook, Twitter, or other popular cites often is because there is always something new to look at! The more you post, the more traffic you will drive to your blog.
9. Speak your mind. It is okay to be opinionated. This is a blog, you might be surprised that people are actually interested in your opinion on an issue!
10. Edit. Nothing is more painful than terrible grammar or multiple typos in writing. Read over your writing before posting it online. You can always go back and edit, but you never knew who might have read it after you posted.