Although photographs are beautiful and artsy ways to tell a reader what a story is about, sometimes more information needs to be shown than can be illustrated in a normal picture. This is when infographics come in handy.
What is an infographic???
Information graphics, or infographics, are computer-generated artwork that is used to display information, data, or knowledge in the form of tables and charts.
I’m a visual learner. Sometimes, it wouldn’t matter how well something is described or a process is detailed in an article, or a comparison is made. I would need a drawing to visually comprehend what the article is trying to say in so many words. For a PR practitioner, an infographic could be useful in a story for their client because it illustrates information in a simple symbol for others to understand easily.
Many infographics can be created on your own computer using programs such as Microsoft Office, PowerPoint, etc. I created the infographic in this blog using Microsoft Word under “Charts”. However, many companies turn to graphic artists and commercial illustrators to create a chart for them. If a company is preparing material for distribution to the media, they want it to be as professional as possible, which is why turning to graphic specialists could be the best option for your company.
A GREAT infographic is….
- Clear. It provides easy to find information
- Visually stimulating (Colorful, uNiQuE, and catches your EYE!) Bottom line: The reader needs to say “wow!”
- Clever! Present data in a way that is surprising
- Shareable! You want the reader to show your infographic to others. Don’t forget to embed the code, badges, Twitter/Facebook buttons, etc.
Bottom line: You want readers to be attracted to your infographic and understand what you are trying to get across