Dale Carnegie once said, “There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.” According to Carnegie, we are evaluated with how we communicate our own ideas. Commenting on other blogs is important because when you leave a comment you:
1. Make yourself known to other bloggers and blog readers
2. Get links to your blog
3. Give yourself a voice
Making Yourself Known. To make yourself known to other bloggers, you should identify 3-5 blogs that are in your topic area to concentrate on, and regularly begin commenting on those blogs. You should also leave comments on blogs outside your focus area, but stay concentrated on these 3-5 blogs. This is also great networking because you can choose a blogger who you might one day want to have a collaboration with in the future.
Leaving follow links. Once you comment on a blog, leave a link to your own blog so that others may access it if they choose. You don’t want to be annoying or pushy about it. But if you can subtly tie in a link to your own blog, you drive traffic to your own blog.
Giving yourself a voice. The quality of your own blog comment is integral in whether you get traffic or not. Actually reading the post and giving great feedback that adds to the content of the blog post will really make a difference in your credibility as a blogger and if people like what they see, they are more likely to check out your blog.
Speaking of blog comments, whey don’t you leave one here?