5 Steps to Creating Blog Voice

22 Feb

All the blogging tips out there say to create voice in your blog. But what does that even mean? And how can you begin to create voice? ‘Voice’ is the tone and pace of your writing that allows your audience to connect with you on a personal level and brings consistency. So how do you create voice?

1. Picture Your Audience

It might sound silly, but if you want your blog to sound friendly, then picture a good friend and imagine you are writing to them. This will help your overall tone throughout your writing.

2. Opinions

My English professor said to me once, “All writing is an argument”

If you are a human being, you have the ability to think what you want. Include your opinion in your blog! You might be afraid at first in case your readers disagree, but guess what? It is OKAY to disagree! This will just give them more incentive to comment if they disagree!

3. Humor

People do what they do for a feeling. You want them to feel good while reading your blog, right? Laughter and humor is a great way to ensure they continue returning. So find your niche. Whether it is sarcasm, bluntness, subtleness, puns, etc.

3. Watch Your Mood

Make sure you are in a positive mood when you are writing. Because if you aren’t, no matter how hard you try, it will come out. If you are forced to write while you aren’t in the best mood, don’t publish your work right away. Save it and go back to review.

4. Create A Style Guide

Creating a set of rules for yourself for grammar, spelling, and expression can help you become consistent with your blog’s voice.

5. Have fun!

If you are enjoying your writing and passionate about what you are writing about, it will come through and others will become passionate about what you have to say also.

Be quirky, be passionate, be intelligent. But mainly, be yourself.


4 Responses to “5 Steps to Creating Blog Voice”

  1. androopotter February 25, 2011 at 9:12 pm #

    I really enjoyed reading this. I’d never thought about tone like that. The information will very helpful moving forward. It’s obvious you’ve put these tactics to use. Your post most definitely exemplified an effective tone, with humor, and an entertaining voice.

  2. sarahrosehassani April 6, 2011 at 7:16 pm #

    I thought this was a good topic for a blog post. After all, if your blog doesn’t have a distinct voice, what separates it from the million other blogs that have the same type of information? I believe that establishing a blog voice is essential to growing an audience of readers. The tips you gave were great! I especially like the one about paying attention to your mood. Often times I go to write and the tone of my voice is either boring or for lack of a better word, simply “blah.” In most cases it’s because I’m not in a good mood. It’s definitely important to make sure your mood is positive before writing a blog. If your bored and unmotivated, your readers will also be! Thanks for the post- keep up the good work!


  1. Blog comments | Discovering The Pages Of Public Relations - April 6, 2011

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    […] I have really enjoyed all of Rachel Lamflam’s posts so i chose one that was very informative to me, hope you enjoy as well, It’s called 5 Steps to Creating Blog Voice […]

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