The World of Podcasts

19 Nov

TOW #11

I have never before listened to a podcast, so this was  a completely new experience for me and a new world of technology that I was able to explore. I listened to a couple podcasts and learned some interesting things!

The first podcast I listened to was a InsidePR podcast that was an interview with Donna Papacosta about public relations versus advertising. The interviewer, Martin, brings up that many people are moving form public relations to ad agencies because of ad agencies desire practitioners social media expertise. Most of the podcast was about how when people move from PR to advertising, it says PR won the battle. And companies are turning to practitioners because they understand the nature of relationships.

The second podcast I listened to was from thecreativecareer and was an interview with Jessica Pryce-Jones, author of Happiness at Work: Maximizing Your Psychological Capital for Success. Jessica talked about her “Five C’s”, which are her formula for happiness. They include contribution (which is your perception of what you do and how you feel about it), conviction (your motivation come what may), culture (how you feel you fit in), your level of commitment, and confidence. In order to increase your happiness, Jessica says it is necessary to analyze what tasks you really like doing, projects you like doing, and people you like working with. Once you discover this and try to make these happen more often, your happiness will begin to climb. According to Jessica, happiness is so beneficial because when you are in a negative state of mind, you can’t think, problem solve, be creative, etc.

After listening to these podcasts- I’m a believer! I think that PR podcasts can be quite beneficial for PR students or new PR practitioners because it is an easy way to listen to experts in the field give insight into the world of PR. As a public relations student, I need to learn everything I can at this time about PR. So, these podcasts are a great way to do that!


One Response to “The World of Podcasts”

  1. donna papacosta November 20, 2010 at 9:09 am #

    Be sure to listen to For Immediate Release: The Hobson and Holtz Report. It’s a fabulous podcast for anyone in the communications biz. See

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