Snickers released a commercial for this Halloween season that ended up going viral. According to an article in Riverfront Times Blog section: Lauren Nodzak, public-relations manager for Mars Chocolate North America, which manufactures Snickers, said the ad is geared toward moms who “want to impress during Halloween and provide the best costumes, candy and hospitality”. She goes on to say that it was developed as a creative way to remind moms to buy Snickers because it’s the chocolate candy that all the kids are asking for.
If you ask me, this commercial is just downright creepy! Snickers may have not gotten the point that across that Nodzak said was intended for the commercial. However, they definitely created a buzz and that is what every PR company hopes for. What do you think of this?